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About every eight decades, coincident with the most stressful and perilous events in U.S. history—the Revolutionary and Civil Wars and the Great Depression and World War II—a new, positive, accomplished, and group-oriented “civic generation” emerges to change the course of history and remake America. The Millennial Generation (born 1982–2003) is America’s newest civic generation.
In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient argument that the Millennial Generation would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House.
Now, in Millennial Momentum, Winograd and Hais investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government. The Millennials’ cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come.
Drawing from an impressive array of demographic data, popular texts, and personal interviews, the authors show how the ethnically diverse, socially tolerant, and technologically fluent Millennials can help guide the United States to retain its leadership of the world community and the global marketplace. They also illustrate why this generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome the internal culture wars and institutional malaise currently plaguing the country. Millennial Momentum offers a message of hope for a deeply divided nation.
- Sales Rank: #702795 in Books
- Published on: 2011-09-01
- Released on: 2011-08-29
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .88" w x 6.00" l, 1.34 pounds
- Binding: Hardcover
- 344 pages
Review
"The authors offer a wonderfully persuasive picture of America's future—by providing a penetrating and well-researched portrait of the rising Millennial Generation that is beginning to define that future. Read this book and find out how Millennials will move America as profoundly Boomers did in the '60s or as Generation X did in the '80s." (Neil Howe co-author of Generations and The Fourth Turning)
"Winograd and Hais have emerged as the country's best, and most solidly supported, analysts of the emergent Millennial Generation. They describe a generation that is difficult to pigeonhole politically—environmentally and social justice oriented but also focused on family and community. Their tolerant attitudes are a direct threat to parts of the conservative agenda, but their distrust of hyper-professionalism and top-down bureaucracy contradicts counters the mind-set of boomer era progressives. Leaders of both parties—and forward looking businesses—need to study this book for a unique look into America's evolving future." (Joel Kotkin author of The Next Hundred Million: America in 2050)
"In recent years few have thought so much and been as prescient about the emerging politics of the United States as Mike Hais and Morley Winograd. This new book adds breadth and depth to an already powerful set of insights they've had. It is a must read for anyone wanting to understand how American politics and culture are unfolding in this new and challenging century. "
(Simon Rosenberg President, NDN & The New Policy Institute)
"In this timely analysis of demographic data, Winograd and Hais examine the habits, values, and desires of the generation born between 1982 and 2003. The most racially diverse and ideologically tolerant population the U.S. has ever known, Millennials are also the best networked group of humans in history. Believing that every consumer choice, every vote, every blog post and tweet matters, young people come of age expecting to be heard and to make change. Although still gaining momentum, Millennial thinking has already proved itself powerful—the networked grassroots organization that elected Barack Obama is the book's most persuasive example. The book offers important insights into the dynamic, interdependent forces that will shape America's future." (Publishers Weekly 2011-06-06)
"Extremely useful, readable and important...only recent book I have been eager to blurb, it's THAT good." (Warren Bennis Leadership expert and author 2011-09-06)
"The new publishing sensation, Millennial Momentum, is working its way up the best-seller lists with its analysis of the Millennials."
(Richard Geldard Huffington Post 2011-09-27)
About the Author
MORLEY WINOGRAD is a senior fellow at the University of Southern California’s Annenberg Center for Communication Leadership and Policy. He served as senior policy advisor to Vice President Al Gore during the second term of President Clinton’s administration.
MICHAEL D. HAIS is retired as the vice president of entertainment research at the communications research firm Frank N. Magid Associates.
Most helpful customer reviews
16 of 17 people found the following review helpful.
Fascinating
By Peter Wearing
I saw the interview on PBS with the authors last night. Among all this turmoil, I new instinctively that something special was about to happen, that Spirit is always in the middle of everything. This book is an amazing look at the generation that is coming of age. I have always been an optimist, but now after reading the first three chapters (thanks Kindle) I am so excited about the future. I would love to have fellow readers read this book and have an enlightened discussion about our future as a nation and a planet.
21 of 25 people found the following review helpful.
Millennial Momentum: Required Reading for Corporate America
By DANIEL T SMOLEN
MORLEY WINOGRAD and MIKE HAIS have followed up Millennial Makeover: MySpace, YouTube, and the Future of American Politics with a truly great book; Millennial Momentum: How a New Generation Is Remaking America brilliantly demonstrates how the huge civic Millennial Generation is remaking and--in many ways improving--every aspect of society. Most important to this writer, Millennials are reinventing work and career in ways few of us [Boomers or Gen Xers] could have imagined; despite the current high rate of U.S. unemployment, Millennials are passionately pursuing work and career opportunities with companies and organizations that share their civic-minded values. And the eco-entrepreneurs in their ranks are hard at work inventing and bringing to market renewable energy, green tech, and resource sustainability technology--the foundation of a strong and scalable New Green Economy.
Millennials are enthusiastically crafting careers to make the world a cleaner, fairer, and more sustainable place.
In the near term it won't be easy for Millennials to win the warm embraces of Corporate America. Most Boomers and Gen Xers in corporate or C-level executive roles--CEOs, CFOs, COOs, etc.--have not come to fully appreciate this huge cohort of young, talented collaborators. Some cynically portray Millennials as coddled, entitled, and lacking the kind of self-starting drive and ambition necessary to grow the corporate bottom-line.
But, C-level cynics would be well advised to adapt to Millennial motivation or be left in the dust. For sure, we will see once preeminent companies lose their luster because they fail to embrace Millennial innovation and triple bottom-line thinking--to grow profits, but also empower people and save the planet.
That is why this writer believes Millennial Momentum: How a New Generation Is Remaking America should be required reading in Corporate America. And every hiring manager--from Chief Corporate Talent Officers in Fortune 500 companies to the founders of bootstrapped start-up enterprises--should pick up or download a copy, right away.
DAN SMOLEN
Author, Tailoring the Green Suit: Empowering Yourself for an Executive Career in the New Green Economy
8 of 10 people found the following review helpful.
The Millennial Generation Takes Charge
By Roger
Every 80 years or so a generation arrives for America which is called Civic and indicates the beginning of a new and important reform era. Our last one occurred during the period of the New Deal. Now the largest cohort in U.S. history at 95 million is coming of age. We saw their first major effect in the election of President Obama. Suddenly they have taken the stage with the Occupy Wall Street movement which has spread across the world.
In detail, and with striking effect, Winograd and Hais in Millennial Momentum take us through the background and meaning of this movement. Their exposition is more than a detailing of a generational theory but a demonstration of how it works and what it means. As yet the media does not understand the import but it represents the beginning of a movement for reform which will sweep away the effects of the "Conservative Revolution" which has been crippling America and had much to do with the recent Great Recession as well as class warfare against the middle class.
The public seems to be searching for meaning in this movement and these authors have the meaning for us. This is the fourth coming of this kind of generation for our country which came previously with our Revolution, the Civil War and the New Deal/Great Depression.
This is not only a book which brings hope in a dark era but gives the current and coming turmoil meaning and substance.
It is not to be missed and actually has the feel of prophesy as they explain things that are unfolding after they finished writing their book.
See all 21 customer reviews...
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